According to SearchEngineLand Google recently made new changes to how it ranks your website. While we believe that social media, photo/link sharing and content are playing a greater role in how search engines rank websites, Google is taking it moving away from it.
The change comes as Google tries to stay consistent with its general messaging that content is what webmasters should focus on, not links.
… Interesting change. I wonder how many webmasters are going to begin making updates to client sites. I know I’m going to reread the content on my site a little closer.
As a bonus, this video from Google’s web spam fighting team head, Matt Cutts, was really helpful. It answers some key misconceptions in the SEO Industry.
I have to share this article from co.Create on Managing Creative People… some good advice in here from the best professionals in the business at Crispin Porter +Bogusky/ CPB. Regardless of what you believe, there is an art to getting the most out of your teams of creative professionals.
The perfect idea comes from the right combination of inspiration, hard work, experience, intuition and confidence, so getting the best work out of creative people on a consistent and efficient basis can be challenging.
Here are a few of their ideas for motivating and maximizing your talent.
SET THE BAR. Every agency works differently, so different skill sets or different temperaments work better at different places.
IDENTIFY AND LEVERAGE TRAITS OF INDIVIDUALS. Have an up to date understanding of each persons talent. What are the skills and traits people need for certain roles? If you have an objective assessment of everyone, you can work to optimize those strengths by assembling the right skills and talents for projects.
CATER TO STRENGTHS. Knowing the ways in which people produce great work is as important as knowing what specific skill they can add to the team.
KEEP YOUR HANDS DIRTY. When mentoring and managing the agency talent, get involved with the actual work. Lead by example.
SUGGEST- BUT DON’T NECESSARILY IMPOSE- A PROCESS. Creative people are often as protective of their process as they are of their ideas.
CREATE HEALTHY CONFUSION. While structure has its benefits, so does a bit of chaos. Its important to work on multiple projects… not to overwhelm you but to give you time to focus on something else while your brain processes and works on the concept over time.
ENCOURAGE SWITCHING OFF TO SWITCH ON. Being prepared ahead of time is the biggest key… keep calendars of when meeting and deadlines are scheduled, employee vacations, etc. to keep everyone on board and on task.
KEEP THEM PRODUCING. Try to ensure people are continually putting new work out into the world. It sounds simple, but it’s about keeping in mind how to keep people in positions to get things done.
MAKE RETENTION A CONSCIOUS CHOICE. Part of the job is to foster an environment that people don’t want to leave.
KNOW WHEN TO- AND BE ABLE TO- SPEAK THE TRUTH. “Sometimes saying the hardest thing is the best mentorship you can give, as opposed to letting someone stay in a rut.” Consider encouragement, organization, keen pairing, and offering really tough advice.
The New York Times recently changed its policies to limit the number of free articles that people can read online and through its mobile app as part of its effort to increase paid online subscriptions.
While newspapers and news media in general face a continued advertising slump, outlets are seeking opportunities to generate revenue from their online news sources as more readers turn to digital media for their news content.
According to a recent article on Ad Age, “Last year, revenue from subscriptions surpassed ad sales – turning the typical business model for newspaper publishers on its head.”
“They’re trying to make the online product more valuable,” said Edward Atorino, an analyst at Benchmark Co. “Any step to get more digital subscribers is important because that’s the way the industry’s going as print circulation is going down.”
The New York Times Co has seen success in its paid subscription strategies. It first introduced the online pay wall in 2011 and tightened its monthly limit on free articles on the web to 10 from 20 a year later. The company plans both cheaper, more limited digital subscriptions and a more expensive package that would also include “extras” like preferential access to Times events.
I think this is definitely a trend we are going to see more of as the newspaper/media industry experiences fewer paid print subscriptions and more online subscriptions for major city new dailies.