Social Media Ad Spending Out of Control. Make yours count.
We all know by now that a successful social media campaign includes content and advertising. But just what kind of media mix does it take to really consider your reach successful?
In a recent article on Social Media ad spending on LinkedIn there was a lot of shared data on changing consumer trends (check it here) So what’s a business to do? One business owner confessed to the Wall Street Journal she spent up to $250,000 USD per month on Facebook ads?!
Which makes us all ask – what does that kind of budget get you? Well, when they started it was $30,000 per month on Facebook. With consistent testing and refining, they increased to $250k monthly. Tripling the subscriber base to 35,000 and revenue run rate to around five million dollars.
There are a lot of new digital agencies that specialize in social media advertising ad claim to help get you these results. If you choose to invest in this method, make sure you do your homework to find a qualified agency interested in helping you use your dollars efficiently and targeted to your audience.
In 2013, internet advertising flew past print advertising for the first time. Our media habits are changing – mobile devices, tablets and DVRs are making it easier to stream content on demand without having to watch the paid ads. So if you have built your audience correctly, you are marketing to people interested in your products or services. The payoff for digital ads can then be well worth it.
Stick with the basics to be successful.
1. Establish good relationships.
2. Post regularly.
3. Write great content.
4. Avoid forcing customers.
5. Consistent message across channels.
What have you found to be successful in your social media advertising campaigns?
Recent Posts
Archives
- January 2015
- October 2014
- September 2014
- July 2014
- June 2014
- May 2014
- April 2014
- March 2014
- February 2014
- January 2014
- December 2013
- November 2013
- October 2013
- September 2013
- August 2013
- July 2013
- June 2013
- May 2013
- April 2013
- March 2013
- February 2013
- January 2013
- December 2012
- November 2012
- October 2012
- September 2012
- August 2012
- July 2012
- June 2012
- May 2012
- April 2012
- March 2012
- February 2012
- January 2012
- November 2011
- October 2011
- September 2011
- August 2011
- July 2011
- June 2011
- May 2011
Lake County headlines
- Perry baseball: Pirates’ ‘bulldog mentality’ leads to a 10-1 district semifinal win over Berkshire
- Guardians win fourth straight, 3-1, over Mets in Lindor’s return
- Top U.S. drug agency a notable holdout in Biden’s push to loosen federal marijuana restrictions
- Community scoreboard for May 20
- West Branch vs. NDCL baseball: Lions fall in pitching duel, 1-0
- Booed by Mets fans, loyal Guardians give Francisco Lindor warm welcome
- Mayfield Township Historical Society continues to educate through rooms of Bennett-Van Curen Historical House
- Kyle Larson enters conversation with Verstappen as best drivers in the world
- Ricky Stenhouse could face suspension after throwing punch at Kyle Busch after All-Star Race
- When 2024 NBA champion is crowned, a young star will likely lead the way