In an interesting branding update, Comcast has merged logos with NBC, which it now controls.
According to the Wall Street Journal, the media conglomerate revealed the logo yesterday incorporating the trademark bird long associated with the NBC broadcast network.
The article also includes a slideshow of how the NBC brand logo developed from its first logo design in 1943 to today. Fun fact: NBC originally adapted to the peacock logo with the transition to color TV.
While NBC is one of Comcast’s highest-profile businesses, it is relatively small in the scheme of things which makes it an interesting choice for updating its brand logo. The peacock carries an iconic presence and heavy recognition worldwide, how much influence did that have on executives?
Do you think Comcast made the right choice to update its brand logo?
A recent article from PROMO Chief Marketing discussed ways to use online communities to increase customer service. Major retailers already use social media to influence their customers and connect to their brand, but how can anyone harness this powerful voice?
First, embrace brand experts – those social media influencer’s that already have a positive interest in your brand and influence over your target market. Communicating over a trusted channel of information makes your message more impactful and memorable.
Second, embrace digital tools that give your customers direct contact with a customer service representative for your company. Live chat allows you to talk directly to the customer to answer questions as they are buying on your site. This also limits the need to go outside of the website (email or call) for help or to complain.
Think about it… how many sites have you been holiday shopping on that offer this direct contact? I know I’ve been on several.
Finally, encourage customer feedback and LISTEN to what they say to improve your services and sales/ad message. A recent impact report stated that 86% were willing to pay more for a product or service if it included a better customer service experience. Twitter and Message boards give your customers an easy way to interact with each other, share ideas and promote comments.
How would your customers rate your online service and interaction? What are you going to do to engage your customers?
Well, shout out to Old Navy for their latest holiday shopping campaign using the Griswold family… I LOVE IT!
And I’m sure they will find out that good old feeling of nostalgia will pay off in the sales books… it must since they are keeping on this 90210, 1980s trend of bringing back stars in all their promos the past year.
Check it out!