CHEAT SHEET: How to size images for social media
This article on Entrepreneur.com has the best graphic I’ve ever seen for useful tips on sizing images for social media.
The article breaks down each social site (Facebook, Twitter, Google+ and Yourtube) into what size images they use in each part of the web page layout.
I downloaded this cheat sheet and you should too!
What you need to know about Online PR
I loved this recent article by Jasmine Sandler on PRNews “What PR Pros Need to Know about Online PR”
So what do we need to know about Online PR?
First, what is it:
Online PR is the culmination of traditional PR and viral online marketing. To do online PR right, meaning to do so to drive online brand lift, client/customer engagement and positive social sentiment, it must be managed by a team that is experienced in both PR and online marketing.
Thus the equation: Online Branding = PR Strategy/Tactics + Effective SEO + Optimized Social Media Marketing.
Second, our online PR audience consists of the media, influencers (bloggers) and the primary consumer audience.
We get to directly interact with these audiences… we listen to them, respond and make conversations. Thus, Multimedia is a MUST! To keep your conversations effective (and timely so you can work on other projects), you should create a weekly content plan with details about types, frequency and destinations.
Your PR tool bag holds all the familiars: press releases, blog posts, webcasts, webinars, podcasts, photos, articles, interviews, videos, presentations and white papers. Using these tools effectively will help with qualified lead generation, eNewsletter registration, new blog/social media followers, sharing and downloading content. All key pieces in building relationships and brand perceptions.
From the Jasmine: Social is a double-edged sword; and can drive negative mentions or bad press, so to speak. Any PR pro using the web to market will need to become aware of any and all mentions of their clients brand so as to provide online reputation management. Social tools that any PR pro needs to have engaged at all times include www.socialmention.com and www.google.com/alerts.
Finally, SEO. Create powerful and effective keywords/titles/tags on your site, use backlinks to drive up your brand impressions and engagement. Find directories, sites, forums and networks that are on par with your topics and themes in your online PR strategy.
There is no Golden Key for anyone to have a successful online PR strategy (or I’d be writing this from my new beach home). Find the tools that engage you best with your audience and provide meaningful content.
Toys & their Apps… Are kids ready?
The Wall Street Journal recently published an interesting article on how App technology is changing toys for children. In the article by Ann Zimmrman and John Kell they look at Hasbro and Mattel as examples of toy companies trying to make games for tablets and other Apps meant to enhance a child’s experience with their toy and the company brand.
In the article:
More than 90% of the so-called app toys that were trotted out last year sold poorly, estimates Jim Silver, editor in chief of timetoplaymag.com, a consumer and trade website.
However toy makers are continuing the push towards more technology based applications. Mattel for example is releasing a Barbie vanity and iPad app that allows girls to try out hairstyles.
While overall toy sales including electronics have stayed steady, traditional toys like board games and dolls have lost almost 30% market share since 1998 (according to research firm Euromonitor International). So it makes business sense to develop new toys and entertainment with a digital element.
As toy makers continue to adapt to a growing population focused on technology and using it at every turn, the real question is becoming: Is it good or safe for young children to be encouraged to use less face-to-face social interaction and physical play? The experts are still out on whether technology is helping or harming cognitive and social development, but consider this…
The amount of time children spend consuming entertainment media via myriad screens has increased by almost 1 ½ hours a day since 2005—to about 7 ½ hours a day, according to a Kaiser Family Foundation report.
Do you think toy makers will be successful at developing apps and digital entertainment for kids?