Ryan Holmes, CEO of Hootsuite, shared 7 Must-Have Apps for today’s business professional on LinkedIn a few days ago.
Smartphones are becoming the essential everyday tool for communicating, both personal and business – an estimated 200 million workers tap into mobile business apps to collaborate and conference, access and edit docs, check email, chat and more.
BREWSTER: Instant Rolodex – pulls in contact info and other details from all social platforms and creates eye-catching, in-depth profiles for each person. Its also fully searchable not just by name, but keyword, location and photo?!
HERE ON BIZ: Meet LinkedIn contacts in real life – shows you which LinkedIn contacts are physically nearby, segmented into visitors and locals. You can also chat directly through the app to set up the kind of in-person encounter that gets results. CON – limited to LinkedIn.
HOOTSUITE: All your social media, anywhere – handles social media on the go and has all the features of the site for publishing and scheduling messages. You can also set up streams for monitoring feedback.
DROPBOX: Your anywhere hard drive – It’s a classic for sharing files across devices. The best feature is you can edit from anywhere and changes are saved and synced. You get 2GB free and more if you refer friends.
TRELLO: Beyond to-do lists – Tasks (or lists) are represented as columns on a virtual corkboard. add as many cards as you wan to a List then customize each card with comments, checklists, attachments… It’s as useful for personal to-do lists as well as coordinating complex projects among big teams.
EVERNOTE: Junk drawer for your digital life – Cloud-based note taking app keeps your photos, voice memos, attachments, clips, notes… just about anything in a searchable database and syncs across all devices. You can upgrade for added features and space.
UBER CONFERENCE: Calls on the go – Select attendees from your phone’s contact list and UberConference automatically calls, emails or texts them to join, no pin required. Makes conference calls easy but lack the ability to schedule in advance.
An unabridged list of 2013’s must-have business apps (both mobile and desktop) is available on HootSuite’s app directory.
What Apps do you find most useful?
Here are 9 great tips from PRNews Online about enhancing your content marketing…
1. Start with your audience.
Listen and find our what your audience needs
2. Work like the pros.
Its about finding best practices, reporting, curating and pulling things out
3. Tell a story.Every good story has people, tension, action, resolution, and meaning (some kind of context)
4. Start with the content you have.
You already have tons of great information at your fingertips, start sharing it with your online audience
5. Re-imagine content.
The most frequently asked questions about your business can likely be make into individual blog posts
6. Think like a publisher
Consider a content partnership. Set clear measures grounded in your business and do the ABCs for a content partner – audience, brand fit and credibility to be your partner
7. Tap brand advocates.
Fans want to be heard – embrace them and create brand advocates
8. Make mini-campaigns.
Approach every bit of content like a campaign to ampify its reach and success. Keep monitoring and adjusting
9. Understand whether its working.
What are your communication goals? If you’re trying to sell or gain donors you must have a Call to Action
Forbes writer, Christine Hall recently highlighted the Most Disruptive Marketing Trends of 2013.
I agree some forms of marketing are becoming intrusive – ie. mobile marketing is growing on my nerve… but as a professional I know the importance of keeping your brand in front of customers. So if you choose to buy into Ms. Hall’s list, please keep your messages short, powerful and engaging.
The list of disruptive trends includes:
7. “Virtual Malls” led by QR stores where people with smartphones can gather together could be the future of online shopping.
6. Advances in 3D printing, will it impact manufacturing? Through trickle down effect, manufacturers could lose the edge.
5.TabletMania – big spikes in its use and popularity will spur a war between Amazon, Apple, Samsung.
4. Mobile wallets that will eventually replace credit cards, debit cards, currency and banks?
3. Streaming TV is already having an impact on cable/satellite and over the next decade could change our current TV platform.
2. UnSocial Media – savvy companies will learn to better use social media to connect with their customers and monitor their brands in real time.
1. Mobile App-ocalypse – Mobile apps and the cloud will change marketing more than direct mail, newspapers, radio, television, and the Internet combined. Everybody’s talking about Big Data, but look for consumers to turn the tables.
Are there opportunities for your company’s marketing to capitalize on these predicted trends?