What makes the Perfect Post?

We all know that social media success comes from engagement and content. And that varied statistics guide us into developing what we consider a good Facebook post that will result in wide reach, immediate engagement, and hopefully a future sale… but is there such a thing as the Perfect Facebook Post?

The argument is a good one. In my opinion, every business is different with a different audience. A Facebook message is asking something unique from that audience to show that their message was effective – so how can you judge the perfect post based on all these variables? OR if you follow all of the advice and research you can read without going crazy, you could actually create the perfect post.

The guys at SocialMouths think they have the answer for the perfect post and created a really awesome infographic  based on research from TrackMaven that analyzed 1.5 million posts across 6,000 pages. Here is the answer to our dreams…

Word Count
The results show that posts with 80-89 words get double the engagement that those with 70-79 words. However, don’t be afraid to share what you need to with your audience, regardless of word count.

Visual Content
According to analysis, posts with photos get an average of 2.35 interactions per post versus text-only posts. Of course you need to consider that 88% of Facebook posts do have an image.

After Hours
Posting after hours (5pm – 1am EST) can get you 11% more interactions than those published during work hours. Makes sense, since most people are trolling the web outside of work and daily activities.

Weekends
Posts published on Sunday can get 25% more likes, comments and shares than those published on Wednesday, yet only 18% of the total posts are published on weekends.

Hashtags
Posts with hashtags see an average of 60% more interactions. #NowIKnow

Questions
Of course you would expect a question to increase engagement (by about 23%). That does not mean every post should be a question or poll. When you’re writing on a topic, you can use a question to generate engagement and expand the conversation.

Infographic
Because image and content are king!