Creative Ways to Capture Leads

794887_penWhile not everyone is the best writer or can afford to pay one for every marketing campaign, it is critical to communicate your products and services and their value to prospective customers.  Fortunately, I came across this great article on Optify about campaign strategies to capture new leads without doing a lot of writing.

Businesses can take advantage of offers in a marketing message to enhance the effectiveness of the campaign and get people to opt-in. Soft-ask campaign offers include things like eBooks, blogs, and whitepapers. These types of offers require a long writing period and editing, and if you chose to use a professional technical writer, it can be expensive to produce.

So what are some of the things you can offer to a customer to get them interested in  your business products and services without a lot of writing?

Let’s start with the Free Consultation. This is one of the easiest ways to get interested prospects to opt-in for your messages. Everyone likes the word “Free” and a consultation is your opportunity to sell your products and services.

Another freebie to consider is a Free Quote. By offering the free quote you have interested buyers reach out and opt-in.Adding a landing page as a buffer to see pricing is another way to get your interested prospects to give you their contact info.

Customized sweepstakes and messages focused on giveaways is a great way to get more leads who are in the research phase of the buying cycle.

For people who are more visual, talking is much easier than writing. When creating a video, use a brief voiceover about a specific topic and find interesting graphics, photos or screen shots of your product – talking heads are boring so keep it visually interesting. Also, we suggest you keep your video/podcast under 90 seconds.

Making a list, checklist or scorecard does not require a lot of writing but can engage your prospective customer. People like to read lists (hey you’re reading one now). Its simple, useful and effective. Consider giving a preview of the list on your landing page and offer the complete list in exchange for an opt-in.

Finally, consider hosting an Open House or event (or be part of an event) where you can directly interact with customers and prospects. It may cost some for light refreshments or a booth, but making personal connections with customers is priceless.

Have you tried any of these with your marketing campaigns? What other ways have you used to communicate with prospective customers?


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About promotionalguru

A marketing communications professional helping other marketing professionals, business leaders and marketing students gain a better understanding of trends in advertising and public relations as well as tips for being a successful marketer.

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