Having a good contact list can make the difference between getting a story published or having to reintroduce yourself to the newest business editor at Frontpage Daily News…
An article I recently read on ChiefMarketer, “Resolve to Have a Better Contact Database in 2013,” named 3 easy ways to keep your contact list of media or business people up to date and ready for the next big idea.
First – Cut the Fat – i.e. cut out the incomplete and inaccurate records. We all know there’s at least a handful of contacts on our database right now that are outdated and should be removed or followed up on to get the right contact in there. One study showed that up to 25% of your database will be outdated within a year.
Second – Eat Healthy – i.e. only use new healthy data on your lists. Develop a plan to maintain high standards for the contacts that enter your list. This includes taking extra steps if necessary to get the right data added in from the start.
Finally – Exercise Regularly – i.e. keep high standards for your data with regular/quarterly checkup to ensure your database is in good quality for when you need it. You can also develop ways to enhance your data with personal notes or work with a third-party to get added demographics as needed.
What strategies do you use to keep a healthy and ready to use database?
According to The New York Times, CBS will be airring the 2013 Superbowl on February 3rd and already the top marketers have bought their spots hoping to make a huge impact on viewers.
Slightly up from last year, 30-second spots sold at $3.7 million, and a few were sold at $4 million per 30 seconds. Usually there are 60 to 70 half-minute ad slots during each game, plus promotional spots for the network carrying the game… that’s quite a bit of dough.
So is it worth the millions of dollars to reach such a large and diverse audience? It does if you’re Pepsi, Doritos, Ford or a number of other major consumer businesses.
FACT: The average viewership for the game last year set a record, at 111.3 million people.
Just a few weeks to go… Can’t wait to see the new creative minds at work.