Google Changes Ranking Advice… Again


According to SearchEngineLand  Google recently made new changes to how it ranks your website. While we believe that social media, photo/link sharing and content are playing a greater role in how search engines rank websites, Google is taking it moving away from it.

The change comes as Google tries to stay consistent with its general messaging that content is what webmasters should focus on, not links.

… Interesting change. I wonder how many webmasters are going to begin making updates to client sites. I know I’m going to reread the content on my site a little closer.

As a bonus, this video from Google’s web spam fighting team head, Matt Cutts, was really helpful. It answers some key misconceptions in the SEO Industry.


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About promotionalguru

A marketing communications professional helping other marketing professionals, business leaders and marketing students gain a better understanding of trends in advertising and public relations as well as tips for being a successful marketer.

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