SeaWorld Orlando Brings Antarctica to You

Seaworld-BRemember SeaWorld Ohio? I do … spent several summer days there as a kid enjoying the Orca and Dolphin shows… and the Penguins exhibit!

Well, now a little piece of that SeaWorld memory can be shared across the nation according to MediaPost. As part of the “Epic Voyage” campaign and launch of its largest exhibit ever, SeaWorld Orlando is sending teams out in New York, Boston, Jacksonville, Chicago, Philadelphia, Atlanta and Washington to make a big splash with their news.

The campaign for “Antarctica: Empire of the Penguin” will hit several key cities to give families a sneak peek into the new attraction’s adventure in ways as amazing as the continent itself.

The exhibit aims to transport families into a rarely seen, icy world. They will feel the majestic grandeur of the South Pole and see it through the penguins’ eyes on an exhilarating, first-of-its-kind family ride. They will explore a massive penguin colony in an expanse that envelops them in cool extremes, both above and below the penguins’ icy world.

A mobile app for the Epic Voyage campaign will also give families entry to the Family Voyage Sweepstakes where two families will receive a 4-day, 3-night journey to SeaWorld Orlando to be one of the first to experience the new Antarctica: Empire of the Penguin exhibit.

Looks like we may have to take a road trip to see the traveling experience…


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About promotionalguru

A marketing communications professional helping other marketing professionals, business leaders and marketing students gain a better understanding of trends in advertising and public relations as well as tips for being a successful marketer.

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