Enhance Your Content Marketing!
Here are 9 great tips from PRNews Online about enhancing your content marketing…
1. Start with your audience.
Listen and find our what your audience needs
2. Work like the pros.
Its about finding best practices, reporting, curating and pulling things out
3. Tell a story.Every good story has people, tension, action, resolution, and meaning (some kind of context)
4. Start with the content you have.
You already have tons of great information at your fingertips, start sharing it with your online audience
5. Re-imagine content.
The most frequently asked questions about your business can likely be make into individual blog posts
6. Think like a publisher
Consider a content partnership. Set clear measures grounded in your business and do the ABCs for a content partner – audience, brand fit and credibility to be your partner
7. Tap brand advocates.
Fans want to be heard – embrace them and create brand advocates
8. Make mini-campaigns.
Approach every bit of content like a campaign to ampify its reach and success. Keep monitoring and adjusting
9. Understand whether its working.
What are your communication goals? If you’re trying to sell or gain donors you must have a Call to Action