NBC merges logo with Comcast

In an interesting branding update, Comcast has merged logos with NBC, which it now controls.

According to the Wall Street Journal, the media conglomerate revealed the logo yesterday incorporating the trademark bird long associated with the NBC broadcast network.

The article also includes a slideshow of how the NBC brand logo developed from its first logo design in 1943 to today. Fun fact: NBC originally adapted to the peacock logo with the transition to color TV.

While NBC is one of Comcast’s highest-profile businesses, it is relatively small in the scheme of things which makes it an interesting choice for updating its brand logo. The peacock carries an iconic presence and heavy recognition worldwide, how much influence did that have on executives?

Do you think Comcast made the right choice to update its brand logo?


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A marketing communications professional helping other marketing professionals, business leaders and marketing students gain a better understanding of trends in advertising and public relations as well as tips for being a successful marketer.

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