Give Your Next Post a Visual Boost

social_networkingWhile we could debate on whether or not a picture is really worth a thousand words, when it comes to social media, a picture CAN give your post a visual boost resulting in more likes, shares and reach.

All the latest studies and statistics suggest that images on social media commend more attention than text alone… so multimedia becomes a key element in successful online communication.

How many ways can you make a photo or video part of your next post? Let’s think about it.

The Product Shot
Every business and brand has a product to display, so don’t just talk about the benefits and features – show it off in pictures. The more, the better.

The Team Picture
Take pictures of your colleagues on a regular basis – at work, with clients, at a trade show, on the next ad campaign shoot –  and share them with your audience. It humanizes your business/brand behind a real face and something your audience can relate with.  People like to do business with people, so the more they feel like they’re part of your business, the stronger the connection to your brand.

The Spotlight on Your Fans
Everybody wants their 15 minutes of fame – why not give it to them! By highlighting fans and followers, it shows you care about them being part of your brand and ambassadors for it. Give them a bigger stage, Retweet them, Tag them, Make it all about them – you’ll get more loyalty in return.

The Peek Behind the Scenes
Provide your audiences with the occasional exclusive experience, something they can’t get anywhere else, like a big reveal or look into what goes on behind closed door meetings (this would work for B2B audiences too). Take them backstage or show them how your products are built.

The Action Shot
While a team picture may be posed, your action shots are of you and your fellow team members actually doing what you do best. It doesn’t matter where you are – speaking at podium, swinging a bat, or in front of the computer – capture your people in the act of doing their jobs.

The Graphic
Creating your own visuals from scratch is a unique way to add variety and call more attention to your posts. Use PowerPoint, Photoshop PicMonkey and other tools to add special effects and text to the image you share. Or, if you have real data to share – make your own infographic!

The Spontaneous Shot
Capitalize on social media’s ability to connect with customers in real time. Share impromptu, candid shots of you and your team in the  moment. What’s happening now is far more credible and commanding on social media than old news.

The Collage
Twitter’s new mobile feature let you upload four photos in a single tweet or you can always rely on the aforementioned photo tools to edit your pics into a collage for sharing.

The Selfie
Of course, the Hollywood favorite, because we can’t get enough of ourselves doing what we do, the Selfie.

The Moving Picture
Yeah, remember when I mentioned multimedia – that means VIDEO  too! Right before you snap that group shot or selfie, take some video or just make a video to answer your customers FAQ. Not every video will be a viral hit, but if it educates and/or entertains your customers then you have something worth sharing.

Now that we’ve covered the essentials, snap away and give your next posts some extra boost.


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About promotionalguru

A marketing communications professional helping other marketing professionals, business leaders and marketing students gain a better understanding of trends in advertising and public relations as well as tips for being a successful marketer.

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