Creating B2B Viral Video Success

How do you demonstrate a machine’s agility? Why playing a giant game of Jenga(R) of course… or so Caterpillar thought anyways and it has turned into a huge viral video success. While the details of most B2B ad messages are technical and not very innovative, Caterpillar shows us that any business can have a little fun in their marketing.

Wouldn’t it be fun to try this?!

And there’s a behind the scenes video bonus in this AdAge article.



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About promotionalguru

A marketing communications professional helping other marketing professionals, business leaders and marketing students gain a better understanding of trends in advertising and public relations as well as tips for being a successful marketer.

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