Best Tip for 2014 – from the Marketing Pros

social_networkingRecently Social Fresh Insights polled top Marketing Pros for their advice in one simple question:

“If you could make just one recommendation to companies to power their marketing succes in 2014, what would it be?”

Some of the answers gave advice I read again and again such as consistently provide targeted (and valuable) content to  your audience, build a customer/brand experience, and respond back to your followers/customers (I can’t believe a company with a social presence would leave questions unanswered but they do)… A few of them I felt really hit the mark with tips worth trying in 2014. You can read the full story here but I just wanted to highlight these key points.

Ekaterina Walter (@Ekaterina), Co-founder and CMO of BRANDERATI; Author of WSJ Bestseller “Think Like Zuck”:

Nurture advocacy! And instead of creating marketing campaigns, build movements around your brand.

In the age of infobesity, advocacy becomes the most relevant brand marketing filter. And by advocacy, I mean the highest expression of brand love by a brand’s consumers, partners, and employees. What’s more, in the social era, the right form of advocacy becomes true influence.

True influence is not about numbers ; it’s about impacting  behavior through passion, relevance, and trust. And genuine, organic love for a brand impacts behavior much more than a paid recommendation.

Only brands that focus deeply on building and nurturing long-term relationships with their true advocates will see sustainable business results.

We are entering an Age of Advocacy in which consumers are no longer buying brands; they are investing in them. Marketers will move from marketing to their fans to marketing with and through them.

Aliza Sherman (@alizasherman), Award-winning Digital Strategist, Author:

Stop doing what you’re doing. Unplug, take a step back, take a breather. Think about what you’ve done online over the last few years and what you’re thinking of doing in the new year.

Change it up. Don’t do “business as usual.” Experiment. Find a way to shake up the status quo. Take time away to look back with fresh eyes and ideas.

Disconnect to reconnect to what is truly important to you and those whom you’re trying to reach and influence.

Hillel Fuld (@HilzFuld), Tech Blogger; Startup Advisor:

Value. That is my recommendation. Stop self-promoting and start providing value. Stop asking for likes and start giving me a reason to like your brand. Value can be in the form of a blog, video, or any other content, but your marketing strategy should be to provide value consistently.



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About promotionalguru

A marketing communications professional helping other marketing professionals, business leaders and marketing students gain a better understanding of trends in advertising and public relations as well as tips for being a successful marketer.

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