Ten Twitter Tactics from the Pros
Ever wonder why certain brands have such high success on social media platforms? They listen to their audience, then use the platforms unique benefits to provide great content for sharing and engagement.
Consider the impressive activity from the Travel + Leisure’s Twitter feed… More than 570,000 global followers (and growing at 3.6% per month). In October, 766 tweets drew 14,371 interactions with a potential reach of 14.2 million! The director of editorial product development, Peter Frank creates opportunities for engagement with these basic strategies:
1. Think about what your audience is thinking about.
Time of Day Matters -Recommend restaurants around lunch/dinner or tips for traveling at 7:00am when people are getting ready to pack/leave for the day.
Jump into trending conversations – When CNN was breaking news at LA airport, T+L was tweeting followers about the incident with a link to it on CNN.
Know your evergreens – Play up content that you know has performed well and applies to anytime of year/season. Don’t be afraid to tweet the same story more than once.
2. Tell your audience what to think about.
Distract your audience from their daily routine or announce holidays and anniversaries.
3. Get their attention quickly and lead them like sheep.
Start with a short question or sentence like “How do you become a better traveler?” or explain whats behind links. Avoid hashtag overkill and test different locations for links, like in the middle of the tweet rather than always at the end.
4. Let the picture tell the story.
Using images can help make your brand stand out. Repurpose images across platforms.
5. Have a conversation.
Resolve complaints by taking swift action (and make it known you are taking action). Answer questions in a similar and timely manner.
6 … and Create a conversation.
Offer to chat with a panel of experts, brands and influencers on occasion (weekly, monthly) for about 15-20 minutes.
7. Give followers the last word.
Crowdsource. For example, a photo of neighborhoods surrounding the Colesseum in Rome with added text boxes pointing to five fun or educational things to do right in that area suggested by friends and followers. Ask followers to share their pics and comment.
8. Let followers take the reins.
Solicit nominations and give them what they want with review of suggestions.
9. Keep your influencers happy.
Constantly engage with your influencers, retweet their content and acknowledge them.
10. Know your audience.
Every medium is different and every social network is different so it’s important to reach each audience with relevant content.
About promotionalguruA marketing communications professional helping other marketing professionals, business leaders and marketing students gain a better understanding of trends in advertising and public relations as well as tips for being a successful marketer.
- January 2015
- October 2014
- September 2014
- July 2014
- June 2014
- May 2014
- April 2014
- March 2014
- February 2014
- January 2014
- December 2013
- November 2013
- October 2013
- September 2013
- August 2013
- July 2013
- June 2013
- May 2013
- April 2013
- March 2013
- February 2013
- January 2013
- December 2012
- November 2012
- October 2012
- September 2012
- August 2012
- July 2012
- June 2012
- May 2012
- April 2012
- March 2012
- February 2012
- January 2012
- November 2011
- October 2011
- September 2011
- August 2011
- July 2011
- June 2011
- May 2011
- Fairport Harbor man's child rape trial begins
- Eastlake and Willowick mayors battle it out with lemons for the Miracle League of Lake County
- Mentor Planning Commission delays decision on rezoning for King Memorial Road village green housing development
- New Ohio attendance law in effect for 2017-18 school year
- Willoughby Hills traffic stop leads to four facing heroin trafficking charges