Super Bowl Ad Lineup for 2014

Want to know who’s going to spend mega-millions on 30-seconds of your Super Bowl viewing pleasure this season? Well I did, and an early peek at Super Bowl XLVIII’s confirmed buyers are somewhat expected…

Anheuser-Busch InBev (while its the exclusive beer advertiser through 2015, I still love these ads)

Butterfinger (Nestle) – Creative plans to promote the new Butterfinger Peanut Butter Cups. I’m drooling already 😉

Chevrolet (GM) – GM sat out in 2013 Super Bowl but has bought time this year… maybe a reflection on a loss of sales from not advertising?

Doritos (PepsiCo Frito-Lay) – “Crash the Super Bowl” contest returns for its eight year in a row but with a new twist – entries are open to people in all 46 countries where chips are sold. Creators of the winning ads will get the chance to work on the set of “Marvel’s The Avengers: Age of Ultron” – Two 30-second spots, one in each half featuring spokesperson Danica Patrick

Hyandai Motor America – Two commercials lead by Innocean

Intuit – The winner of a contest for small businesses will have this 30-second ad spot

Jaguar – FIRST Super Bowl for this brand. Can’t wait to see what they come up with!

Mars – Currently holding a shootout to determine if Snickers or M&Ms will have the best creative spot – and therefore have the air time in the Super Bowl

Oikos (Dannon)

PepsiCo Beverages – Two 30-second ads and the Halftime Sponsor

Wonderful Pistachios – 30-second ad which may be split into 15-second spots

Stay tuned to see who teases their creative in the coming months… possible YouTube leak?


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About promotionalguru

A marketing communications professional helping other marketing professionals, business leaders and marketing students gain a better understanding of trends in advertising and public relations as well as tips for being a successful marketer.

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