Just Do It… for 25 years

Yeah, that famous Nike advertising campaign has reached its 25th Anniversary… making me not only feel old but proud that such a simple marketing phrase as “Just Do It” continues to influence our perception of a company’s brand and has generated a passion for excellence among a diverse groups of athletes.

In honor of this Silver Anniversary for Nike, its marketing team at Wieden + Kennedy have reinvented the simple slogan.



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About promotionalguru

A marketing communications professional helping other marketing professionals, business leaders and marketing students gain a better understanding of trends in advertising and public relations as well as tips for being a successful marketer.

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