Online Advertising Still Fetches Top Dollar

dollar-2-1003609-mAdAge recently analyzed where the most marketing dollars are being spent online… no surprise that Facebook came in number one but did you know that it makes $1 million to $2.4 million a day for its upcoming in-feed video ads?! Thats nearly double what Facebook currently receives for its home page ads that can reach entire audience segments for $500,000 a day… Outrageous!

How are big brands like Coke, Ford and Nike spending their marketing budgets? Well let’s consider this…

YouTube attracts nearly as many unique visitors each month as Facebook and has similar ad rates to match. Advertising during the holidays can cost about $500,000 and includes an additional $100,000 commitment. Channel sponsorships start at around $1 million.

Yahoo is another major player in the online advertising industry, able to pull $450,000 to $700,000 for each daylong home page takeover. A standard banner on Yahoo News main page costs $120,000 per day.

AOL, now a secondary news source, asks only $275,000 to $300,000 per day for home page banner runs, though it can be had for $150,000 during fire sales.

Disney-owned, ESPN was considered the world’s most valauble media property by Forbes magazine last year. The sports site garners $200,000 to $300,000 per day for a standard box banner on its home page.

Twitter advertising options and charges are very affordable for small business, but limits its daily Promoted Trends to one a day affording it to charge $200,000 for each advertiser.

The New York Times, “the paper of record” has tremendous reach and offers pushdown ads  overtaking its home page at a cost of only $120,000 per day.

Yahoo’s recent acquisition of Tumblr could prove to be lucrative. The ad unit has only been in market for a couple of months but already earns $20,000 per advertiser a day as part of a $200,000 commitment.

According to AdAge, Forbes’ also charges top dollar for its display ad that pops up the first time someone navigates to the site. For a one a day pop up to each unique visitor is $75 to $100 per every thousand visitors (Forbes.com receives 650,000 unique visitors a day).

Then there’s StarGreetz, which runs personalized video ads to each person they are served to (as in the video actually uses the individuals/recipients name and other personal info) charges $20,000 to $110,000 per month. Your message could even be delivered by celebrity spokespersons like Lady Antebellum or Nascar driver Kyle Busch.

So the next time you want to skip that online video ad or close the pop-up, take a moment to think about how valuable your 30 seconds is worth.

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About promotionalguru

A marketing communications professional helping other marketing professionals, business leaders and marketing students gain a better understanding of trends in advertising and public relations as well as tips for being a successful marketer.

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