Marketing Gets Bloody during Shark Week

Shark-WeekNow in its 26th season, Shark Week on the Discovery Channel is making a bloody mess of advertising messages. The continued success of Shark Week has generated major appeal with consumers, is growing on social media and becoming a staple of summer pop culture…. how could it not after 26 years.

Of course, major advertisers are now jumping off the deep end to use the trending programming in their marketing both in video and online content. For instance, Tide purchased promoted tweets to push its animated Vine under the tagline “We get out blood, too.” The Weather Channel is also branding messages for it and its coverage of hurricane season on social media (Twitter and YouTube). Volkswagen is also on board with several messages relating to the special programming and even purchased the term Shark Week in promoted tweets.

If you haven’t had the opportunity to watch, here are a few of the best ads developed as shared by AdWeek.

Successful programming like Shark Week is a dream for advertisers who can tailor their ad messages on social media channels to maximize their reach. I think this trend is only going to grow and become more influential as consumers blend their TV and online habits.

Do you think more advertisers will use social trends in their marketing content?


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About promotionalguru

A marketing communications professional helping other marketing professionals, business leaders and marketing students gain a better understanding of trends in advertising and public relations as well as tips for being a successful marketer.

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