What does your brand color say about you?
In creating your brand identity – most often recognized by your logo – color may make the difference in how your customers perceive your brand.
Since sight in the strongest developed sense in most human beings, it’s only natural that 90% of an assessment for trying out a product is made by color alone, according to a recent article by Fast Company.
For instance, color often influences the way we think. Here are a few examples provided by the Logo Company:
Qualities – definite, credible, strength, powerful, precise, professional, direct, accuracy
Best for – construction, corporate, oil, finance, fashion, manufacturing, cosmetics, mining, marketing, tradesmen.
Qualities – natural, organic, youth, nurturing, instructional, education, adventurous, ecological, calming, nature
Best for – medicine, science, government, recruitment, ecological-business, tourism, human resource
Qualities – credibility, calming, clean, focused, medical, professional, judicial, power
Best for – medical, scientific, utilities, government, health care, high-tech, recruitment, tradesmen, legal, information technology, dental, corporate
The article also has a super fun emotional color chart.
But what does this really mean for your brand or marketing?
Well, your brand or print ad/digital ad/direct mail headline color will help you target men (blue, green, black) or women (blue, purple, green).
RED conveys passion, excitement and warning… its also proved to outperform Green by 21% in a random test to click on a “Get Started Now” web button when nothing else was changed at all except the color.
Most often though, logo color is chosen because it fit with the individuals perception of their business. While not backed by science, we cannot deny color has some influence on getting our attention.
What influence do you think color really has on marketing?
About promotionalguruA marketing communications professional helping other marketing professionals, business leaders and marketing students gain a better understanding of trends in advertising and public relations as well as tips for being a successful marketer.
- January 2015
- October 2014
- September 2014
- July 2014
- June 2014
- May 2014
- April 2014
- March 2014
- February 2014
- January 2014
- December 2013
- November 2013
- October 2013
- September 2013
- August 2013
- July 2013
- June 2013
- May 2013
- April 2013
- March 2013
- February 2013
- January 2013
- December 2012
- November 2012
- October 2012
- September 2012
- August 2012
- July 2012
- June 2012
- May 2012
- April 2012
- March 2012
- February 2012
- January 2012
- November 2011
- October 2011
- September 2011
- August 2011
- July 2011
- June 2011
- May 2011
- Fairport Harbor man's child rape trial begins
- Eastlake and Willowick mayors battle it out with lemons for the Miracle League of Lake County
- Mentor Planning Commission delays decision on rezoning for King Memorial Road village green housing development
- New Ohio attendance law in effect for 2017-18 school year
- Willoughby Hills traffic stop leads to four facing heroin trafficking charges