Facebook Social Impact with Shares or Likes?

Mark ZuckerbergEveryone wants their customers to join the social media craze and LIKE them on Facebook… but what does this mean to marketers. Where is the value in a LIKE?

Ad Week’s Christopher Heine, found that Brands favor social shares over likes. In his article, brands are realizing the value of SHARES over LIKES when measuring their social media efforts.

While Facebook and other social channels are a good tool for communicating with your customers, the real value is in their endorsement of your brand in a direct comment to their friends  – sharing. It’s becoming the “digital word of mouth” engagement companies seek from their most valued followers.

Mike and Ike are among some of the recent brands to add the share button to their Facebook ads. Entertainment brand in particular are focusing on shares. An Eventbrite study found that Facebook shares are worth $4.15 apiece when it comes to event ticket sales—more than twice as much as a retweet ($1.85) and four times greater than a LinkedIn share (92 cents).

Other marketers say they, too, put a high value on social sharing. “Whether people are sharing our content is an indicator we use to understand if we are going in the right direction,” said Catherine Schenquerman, digital ad manager at JetBlue.

With brands adapting their goals and strategies to the changing face of social media, do you agree that share are the more valuable return for marketing?


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About promotionalguru

A marketing communications professional helping other marketing professionals, business leaders and marketing students gain a better understanding of trends in advertising and public relations as well as tips for being a successful marketer.

One response to “Facebook Social Impact with Shares or Likes?”

  1. cold Calling lists excel says :

    Why viewers still make use of to read news papers when
    in this technological globe the whole thing is existing on web?

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