Prove the Value of SEO in Minutes

I came across this great article by Josh McCoy at about proving the value of SEO in just 10 minutes… now if that’s not effective in telling the power of online influence, then you’re stuck under a rock.

While most of the digitally connected world already knows the influence social media and our peers have on our purchase behavior, it made me think about how I could be more effective in telling my clients about harnessing the power of the Internet (and their online advertising).

The article focuses on using Google Analytics (which I just LOVE!) and how in the past few years the program has become more detailed in its multi-channel data attribution and ability to capture where and how your visitors find your website and use your website.

Online organic search (once thought to have very little influence) now carries some weight with the general public endlessly searching the vast spaces of the web. Using the charts you can easily see whether a majority of your traffic comes from search, referral, direct or a campaign… and which visitors then convert and explore your site.

The Multi-Channel Funnel is another great tool that analyzes keyword referral tracking, helping you to make new tags and SEO keyword planning improvements to your website.

What tools of Google Analytics do you find most helpful?


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About promotionalguru

A marketing communications professional helping other marketing professionals, business leaders and marketing students gain a better understanding of trends in advertising and public relations as well as tips for being a successful marketer.

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