More Childhood Icons are Undergoing Changes!

Yet again, another childhood icon is getting a face lift. Chuck E. Cheese’s famous mascot has gotten a drastic makeover, revamping his image to a hip, electric-guitar-playing rock star rodent, according to Fox News.

The updated Chuck E. will be the focus of a new advertising campaign set to launch soon. His new hip 3D image will better relate to kids and their parents, according to

One of the many challenges marketers face is keeping up with our ever-changing society. We know that building a brand and communicating with the target audience is fundamental, and a brand’s identity is everything.  This new Chuck E. fits the mold of today’s “cool kid” and hopes to capture its intended audience.

Chuck E. isn’t the first mascot to adapt to the quickly-changing times. Here are a few childhood icons that have changed over the years: (

All of these brands have revamped their mascots to better connect with their target audience. As more children and tweens change their lifestyles and preferences, so should brands.

What do you think of these changes?


About promotionalguru

A marketing communications professional helping other marketing professionals, business leaders and marketing students gain a better understanding of trends in advertising and public relations as well as tips for being a successful marketer.

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