Consumer Privacy Bill of Rights: No More Tracking

With today’s technology it seems that anything you buy online, click on, browse through, or even think about can somehow, and will be, traced back to you.  With up and coming software and services such as Google Analytics all the information needed are computers’ IP address along with the help of cookie files that are saved on a person’s computer.

However, the  passing of Obama’s Consumer Privacy Bill of Rights could change the possible interfering  of  “Big Brother.” In the article, Obama Administration Moves Forward With Privacy Bill of Rights, Jason Del Rey, explained the concept  and principles the bill would include.

“It will protect consumers’ personal data, provide businesses with better guidance . . . and ensure that the Internet remains a strong platform,” John Bryson, Secretary of Commerce said.

Nowadays, our personal information is stored on websites like Facebook where pictures are even displayed along with a person’s age, relatives, high school or college they are attending, and their place of employment.  As Facebook continuously advances its sharing capabilities, more privacy settings are being added including ways to make your profile only viewable to those who are you Facebook “friends” instead of the public, blocking pictures or photo albums from select friends/relatives, and even having the ability to change your name to decrease the chances of someone finding your page.

The privacy issue continues with sites such as Amazon, Ebay and other retail websites where after purchases are made on your credit card, all the information entered including your name, address and card numbers are sometimes saved in order to make the next purchase quick and easy.

The option of having more privacy or privacy settings will benefit those consumers who are hesitant about entering personal and important information online with concern about identity theft or someone else using their credit card information to make purchases of their own.

Hopefully the principles outlined in the Consumer Privacy Bill of Rights will encourage consumers to interact more online and as an effect, companies could also benefit with more hits on their sites and gain of consumer trust.

John Bryson outlined seven basic principles of the bill:

  • Individual consumer control over what types of data is collected
  • Transparency regarding how data is used
  • Respect by companies for the context in which data is provided
  • Secure handling of data
  • The ability for consumers to see and ensure the accuracy of data
  • Reasonable limits on the amount of data that companies try to collect and retain
  • Accountability from companies that collect consumer data

Knowing that companies, new software and technology may be unable to track the time spent on a site, information given and the location of the computer seems like a good reason to begin trusting the Internet again.

Do you believe the new privacy will increase your time and amount of information entered on the Internet?


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About promotionalguru

A marketing communications professional helping other marketing professionals, business leaders and marketing students gain a better understanding of trends in advertising and public relations as well as tips for being a successful marketer.

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