How would you spend your $50 dollars on Facebook?

Own a small business in search of more awareness, influence, profits, or all three? If the answer is “yes,” you’re in luck…  The social media powerhouse Facebook has announced it’s plans to implement a program to enrich all small businesses with their pages and ads to effectively target customers. Small businesses grow exponentially with the use of web technology, and Facebook wants to lend a hand.

The small business education program consists of a three-step process. The first step will be to diffuse webinars, case studies, and tips around the web, a prime initial step to introduce all the opportunities available to business owners. Secondly,
they plan to hit the road and sponsor shows in cities across the country starting in October. This will provide owners who want to learn more a first hand look into the benefits. The best we saved until last.

The Mark Zuckerberg production will give a $50 ad credit to 200,000 small businesses in the first month of 2012. That’s right, free advertising on Facebook. After the math, that is amounting into $10 million free advertising dollars!

They are envisioning this giveaway coupled with the teaching sessions and demonstrations will boost the small and medium sized business sector. In these economic times, any free advertising should be welcomed.

Now what does all this mean to a business owner?
It can create several positive pieces of feedback to the company. If a business can utilize Facebook’s tools, like the self-serve platforms and sponsored stories, it could boost the company’s engagement with the customer. In this day and age, your company needs to be in front of the right audience, and Facebook has the power to make that possible.

After hearing about this program in a recent article on Advertising Age, the return for your company could be lucrative. Two different examples for car dealerships have returned great sums. One has “generated $20,000 in profits off $300 in ads and another that reported a $500,000 return on a $5,000 ad spend.” Along with a possible increase in revenue, your company gains exposure, builds brand reputation, and search engine traffic would invariably enhance.

David Fischer, Facebook’s VP-Advertising and Global Operations has gone on record to say “small businesses who use web technology grow more than twice as quickly, bring in twice the revenue, and create twice the jobs that small businesses that don’t.”

Let’s be real, in this modern day and age audience’s swarm around Facebook.

Not only will they deliver presentations, useful knowledge, and a free ad space, Facebook will put those ads in front of the right people. Analyzing likes and check-ins will provide the right advertisement for the right viewer, a very potent factor while considering whether this program will benefit your company.

Even if you’re not strong in the social medium right now, it doesn’t mean it’s too late. Facebook hopes to help small-medium business owners with the transition, and help put your company on the map. So, this leads to one last question…How would you spend your $50 dollars?


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About promotionalguru

A marketing communications professional helping other marketing professionals, business leaders and marketing students gain a better understanding of trends in advertising and public relations as well as tips for being a successful marketer.

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