The bus stop ad finally gets great

Social media emerged as a highly successful medium in recent years because people love interactivity. And now it seems the creative agencies behind humdrum bus station advertisements have finally stepped up their game in the never-ending battle to grab and hold consumer attention by including interactive elements to their ad designs.

Interactive agency Crispin Porter & Bogusky‘s latest creation for Vitaminwater’s “You’re Up” campaign beautifully reminds consumers that Vitaminwater gives a quick boost when they’re on the go by coming equipped with a three-port battery-powered USB hub to charge cell phones, iPods, and PSPs.

And Cooch Creative‘s new interactive bus advertisement for Sun Smart Cancer Council Western Australia dishes out free squirts of 30+ sunscreen to worry-free Australian sunbathers.

Both are low-tech, but they’re eye-catching, interactive, and down-right helpful. We’re happy to see professionals finding new ways to surpass the ordinary and deliver something great.

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About promotionalguru

A marketing communications professional helping other marketing professionals, business leaders and marketing students gain a better understanding of trends in advertising and public relations as well as tips for being a successful marketer.

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