A round of applause for Google Chrome

Every now and again, we come across an advertising, marketing, or public relations campaign that’s in a league of its own. A few months ago, it was Old Spice’s “The Man Your Man Could Smell Like” starring the now notorious Isaiah Mustafa. The campaign’s voice has several imitators including Dairy Queen.

But today we’re tipping our McKinney advertising expertise hat to a campaign with a much different feel: Google Chrome’s “The web is what you make of it.” The campaign mimics Google browser’s 2010 Superbowl commercial, Parisian Love, a heart warming I-just-got-goosebumps-that-was-so-cute spot.

Google Chrome released the campaign’s first spot, “It Gets Better,”  in the height of gay bullying news coverage. The commercial intermixes actual testimonials of bullying with celebrity encouragement and delivers a powerful and uplifting message to the gay community.

The campaign’s second spot, “Dear Sophie,” follows father Daniel Lee as he writes a series of emails to his young daughter, Sophie Lee, in hopes of sharing the childhood moments she would otherwise have forgotten.

And the campaign’s latest release, “Lady Gaga,” capitalizes on the overwhelming popularity of, you guessed it, Lady Gaga. This spot meshes fan videos with clips of Lady Gaga issuing tweets to her inspirational “little monsters.”

If you haven’t seen the ads yet, be sure to click through the links above to watch. You won’t regret it; we promise.


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About promotionalguru

A marketing communications professional helping other marketing professionals, business leaders and marketing students gain a better understanding of trends in advertising and public relations as well as tips for being a successful marketer.

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