A Traveling Toilet Test Lab?

Yes, that’s right, a traveling toilet test lab, brought to you by Kohler… an innovative concept to educate and get plumbers, contractors, remodelers and interior designers to test its toilet flushing technologies and innovative solutions. So how does it work?

Well, according to the article on Event Marketer, the “Trust the Flush” mobile is a customer motor coach that houses a replica of the Kohler toilet test lab at company headquarters in Wisconsin. The bus is traveling the US with approximately 270 events planned in 25 markets including Chicago, Atlanta, Dallas, Los Angeles, New York and Seattle.

The 45-foot by 12-foot bus showcases seven functioning Kohler toilets, including three NUMIs, Kohler’s most advanced toilet. The toilets are interchangeable, allowing Kohler to vary the number of toilets on display. Attendees get to watch how the toilets perform versus the competition in four tests for waste removal and cleanliness.

The bus runs off its own power supply, so events can take place virtually anywhere. Most of the stops are planned at parking lots outside of Kohler distribution counter locations where plumbers buy the product and service parts. The remainder of the tour includes showroom locations, where architects and designers can go through the lab, and trade shows. Attendees receive breakfast during the morning stops and lunch during the afternoon events as well as branded t-shirts and hats.

While this is certainly a unique way to demonstrate Kohlers product directly to its customers, do you think it will be effective in sharing the brand’s message?