4A's Conference Take-Away

AdWeek had spectacular coverage of the 4A’s Transform Conference last week in New Orleans, LA. You can read more here…

From the conference the biggest take away… Quality trumps quantity in social media. In other words, it’s great for a brand to have a lot of fans on Facebook, but it’s even better if they’re actively sharing your brand’s content in the News Feed.

As recently as three years ago, most companies were focused on amassing a large number of fans/followers. While a large audience can increase a company’s reach, its not doing much for the company’s brand message.

From AdWeek:
“The growing mass of people in social media has helped The New York Times build its brand, particularly during live events, such as the Republican national convention last year. The Times, for example, uses Facebook as another publishing platform, Google+ for reporter “hangouts” and Twitter as an audience engagement platform, said another panelist, Michael Zimbalist, who leads research and development operations at the Times.”

Social is where most audiences are today, so the best companies will make the effort to engage them. It’s a good strategy as long as you use it to your advantage, listen to your customers and engage them with your brand… that’s the real value.

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