Good contacts get results

Having a good contact list can make the difference between getting  a story published or having to reintroduce yourself to the newest business editor at Frontpage Daily News…

An article I recently read on ChiefMarketer, “Resolve to Have a Better Contact Database in 2013,” named 3 easy ways to keep your contact list of media  or business people up to date and ready for the next big idea.

First – Cut the Fat – i.e. cut out the incomplete and inaccurate records. We all know there’s at least a handful of contacts on our database right now that are outdated and should be removed or followed up on to get the right contact in there. One study showed that up to 25% of your database will be outdated within a year.

Second – Eat Healthy – i.e. only use new healthy data on your lists. Develop a plan to maintain high standards for the contacts that enter your list. This includes taking extra steps if necessary to get the right data added in from the start.

Finally – Exercise Regularly – i.e. keep high standards for your data with regular/quarterly checkup to ensure your database is in good quality for when you need it. You can also develop ways to enhance your data with personal notes or work with a third-party to get added demographics as needed.

What strategies do you use to keep a healthy and ready to use database?

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About promotionalguru

A marketing communications professional helping other marketing professionals, business leaders and marketing students gain a better understanding of trends in advertising and public relations as well as tips for being a successful marketer.

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