What Millennitals Want from Advertising?
A recent study published to AdAge.com revealed some new trends from the social media and tech savvy Millennial generation, which is gaining major buying power around the globe.
So what surprising new secrets does this study reveal? First, Millennials want brands to entertain – give them meaningful online experiences. Mostly they want to co-create content with brands (40%), while only 31% wanted brands to create the video, photo, games, and blog content. Notably, only 3% cited advertising is boring… way to go!
Second, they want brands to help them. Not just in deciding what to buy (94% use at least one outside source for guidance to make a brand-purchase decision) but give life help through scholarships (77%) and life experience opportunities (71%). Certainly this is a major change in how brands will interact and engage with their customers to build loyalty and increase sales growth and market share.
Also, an interesting result from the study indicated Millennials most important life goal is to have a job with a purpose that matches their personal passion.
Finally, 70% of Millennials surveyed said it is their responsibility to share feedback with companies after a good or bad brand experience. Social media is having a major impact on consumers today and in the future. Let’s hope we can take advantage of these trends in 2013.
About promotionalguruA marketing communications professional helping other marketing professionals, business leaders and marketing students gain a better understanding of trends in advertising and public relations as well as tips for being a successful marketer.
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